Introduction

Sending bulk emails for the purpose of marketing a product/service is called email marketing. Marketing messages can be sent via a variety of mediums such as email newsletters, advertising campaigns, and even automation messages sent through email marketing automation (EMA). Email marketing is applicable to advertisement of products, increasing traffic on a site, engaging with an audience, gathering leads and important info, as well as communicating how the product/service works.

Email marketing can promote customer interaction, strengthen customer relationships, and conduct business via emails. Email marketing allows businesses to track responses, customize messages, and measure results. A powerful technology called Email Advertising allows business to connect with the people. It enables companies to send specific messages to people as well as gather information on customer’s answers. Email marketing can also drive engagement to the company’s social media accounts.

How Email Marketing Works

Your customers can be consolidated and followed through the products and services they require using email marketing. Send out email newsletters to your clients to help them stay informed about your products and services. Send email campaigns to draw traffic on your site too. Special offers and sales are other great things to promote via email campaigns. Overall, this method of marketing is unique as it promotes and offers changes in your services whilst communicating with the clients.

Types of email marketing

Relationship, transactional, and viral are the three most popular types of email marketing. Transactional marketing is focused on individual messages aimed at selling a product or service. Relationship marketing focuses on maintenance message aimed at the existing customers with the goal of improving the costumer's preference towards the marketer. And finally, Viral marketing is focused on the messages intended to get widely spread by the people who receive them.

When a client makes a purchase, businesses often follow up with a transaction email marketing to engage with them further. Relationship marketing is also done to automatically send emails to customers who are already familiar with the business or brand. Finally, viral marketing seeks to get potential consumers to share business messages through their social networks.

You can't run an email marketing campaign without a separate email marketing platform, and I assure you, such platforms are numbered in scores. Email marketing platforms that are most commonly used on a worldwide scale include MailChimp and AWeber, though if you seek a solution more versatile than the two, then you can use SendHub too.

1. MailChimp: Mailchimp is the platform I would like you to look at first due to the fact that it is extremely user-friendly. Mailchimp gives customers the flexibility to create and carry out email marketing campaigns without any hassle. After making the email template, one can then follow the results of the campaign and gain wide statistics of it. Even more, it comes with a customer relationship management system, a form creator, and a send button creator plus so many more useful add-ons apart from the features mentioned above.

2. AWeber: Curiously, people are more and more into automated emails, and AWeber is known for focusing on the automation of emails that it offers a plethora of functionality which includes automated email campaigns, automated follow-up emails, and allowing to integrate other applications to create an ecosystem.

3. SendHub: On the other hand, they boast a range of functions capable of automating the email marketing process day and night, such as making the fully customizable templates, the ability to send the automated follow-up emails and having the multiple other useful integrations.